Private coaching that fits real life and gets results.

Your plan adapts weekly to your schedule, physiology, and goals so you get faster without burnout.

Free 15–20 minute fit call. No pressure, just a clear conversation about your goals and whether coaching makes sense.

UTMB World Series logo
Text reading "TEAM USA" in white capital letters on a black background
USA Triathlon logo with stars and swoosh, indicating certified coach.
Ironman logo with the word 'IRONMAN' in white letters, featuring a red dot above the 'I' and a red shape in the middle resembling a person with arms outstretched.
Level 2 Coach TrainingPeaks badge logo with blue and white shield design.
Logo for USA Triathlon Official Club with stylized text and graphic elements including stars and a curved line.

20 years of experience · Athletes across US & EU · Kona-based · $400/mo

What You Get

Personalized endurance coaching (triathlon, cycling, running, trail) for real people with real schedules.

Built in Kona, delivered worldwide.

What’s included

  • Weekly 1:1 call + practical adjustments when life or training changes

  • Individualized plan (zones, strength, and mobility) updated weekly

  • Nutrition & race-fueling guidance (with testing-driven targets)

  • Mindset + accountability framework (simple weekly scorecard)

  • Unlimited async feedback (TrainingPeaks comments + text)

Who it’s for

  • Busy age-group athletes aiming for PRs, big events, or long-term consistency without burnout

  • Former high-performers returning after injury or life changes

  • New athletes who want to do it right from the beginning

How it works

  1. Fit Call (15–20 min). Make sure we’re a match and define one tangible 6–8 week outcome.

  2. Onboarding Sprint (7 days). Zones, constraints, calendar, baseline test, fuel plan.

  3. Weekly Adapt Loop. Plan → execute → review → adjust. Consistency compounds.

Why athletes stay

Premium coaching is not just about getting a plan. It is about having a coach who sees the full picture, helps you adjust early, and keeps your training moving forward when life gets messy.

That means:

  • clearer decisions

  • less second-guessing

  • more consistency

  • better execution on race day

  • progress that lasts

Athlete Stories

Female cyclist wearing a TU Lane cycling jersey, helmet, and sunglasses, raising both arms in celebration, standing in front of a backdrop with logos for South East USA Cycling Conference, Topview Sports, and USA Cycling.

From casual cyclist to TT State Champion

“Flo is a fantastic coach and provides the best feedback and recommendations” — Jess C.

A smiling woman with light hair and blue eyes, wearing a white dress with cut-out details.

From new to triathlon to IRONMAN Kona Finisher within 2 years

“The empathy, personal contact, and support I received went above and beyond what I’d expect from any coach!” — Sierra A.

A young man wearing a beige cap and black shirt taking a selfie outdoors on a cloudy day with a grassy field and racing track in the background.

From injuries & DNF to Ultra Trail Finisher & consistent 60 mile week runner

“Besides his own sport scientific knowledge, Flo understands how to deal with his athletes especially on a human level” — Robert W.

Coaching — $400/month

Fewer than 40 athletes. 12-week minimum. Built by hand every week.

  • Your plan, rebuilt weekly around your actual calendar, recovery, and data — never a template

  • Weekly 1:1 call (20–30 min) plus unlimited async feedback in TrainingPeaks

  • Testing, zones, and progression managed for you — including WKO5-level analysis of your physiology

  • Fueling and race-execution guidance, from daily training to race morning

  • Responses within 24 hours, Mon–Fri

  • TrainingPeaks Premium included

Smiling man with long hair wearing a colorful cap and a watch, sitting outdoors at a table with the beach and ocean in the background, under a palm tree.
  • Tell me a bit about your goals, sport, and current situation. If it feels like a strong fit, I’ll send the next step and we’ll talk through what coaching would look like.

  • We make sure coaching is the right fit for your goals, schedule, and budget.

  • We look at where you are now and what a realistic next step would be.

  • You leave with clarity, even if coaching is not the right option right now.

Book a Free Coaching Fit Call

Private — $600/month

For athletes in a big build who want me closer. Everything in Coaching, plus: same-day responses, race-week support (pacing plan, taper management, day-before call), quarterly deep-dive performance review, and priority access to Kona camp dates.

Free 15–20 minute fit call. No pressure just a clear conversation about your goals and whether coaching makes sense.

Want a more hands-on experience?

For select athletes, I also offer private Performance Intensives in Kona or at your location. These are built for athletes who want focused in-person work on technique, execution, testing, strategy, and race preparation.


FAQs


Train with more clarity, consistency, and confidence