Personal coaching that fits real life and gets results.
Your plan adapts weekly to your schedule, physiology, and goals so you get faster without burnout.
Taylor S: From 5:15 to 4:40 at Ironman Coeur d’Alene.
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Mary D: Booked a Kona slot after just one season with Flo.
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Alex P: Cut 42 min at IM Hamburg with Flo's coaching.
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Chris D: Zero injuries, 100% PBs, followed every workout.
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Pat N: Nutrition cues saved me from bonking at IM Texas.
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Lee A: Strength block cured my nagging knee pain.
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Sam T: My first sub-5 finish, thank you, Kona Endurance!
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Taylor S: From 5:15 to 4:40 at Ironman Coeur d’Alene. ≈ Mary D: Booked a Kona slot after just one season with Flo. ≈ Alex P: Cut 42 min at IM Hamburg with Flo's coaching. ≈ Chris D: Zero injuries, 100% PBs, followed every workout. ≈ Pat N: Nutrition cues saved me from bonking at IM Texas. ≈ Lee A: Strength block cured my nagging knee pain. ≈ Sam T: My first sub-5 finish, thank you, Kona Endurance! ≈
20 years of experience · Athletes across US & EU · Kona-based
What You Get
Personalized endurance coaching (triathlon, cycling, running, trail) for real people with real schedules.
Built in Kona, delivered worldwide.
What’s included:
Weekly 1:1 call (+ same-day adjustments when life hits)
Individualized plan (zones, strength, and mobility) updated weekly
Nutrition & race-fueling guidance (with testing-driven targets)
Mindset + accountability framework (simple weekly scorecard)
Unlimited async feedback (TrainingPeaks comments + text)
Who it’s for
Busy age-groupers aiming for PRs/Kona/Endurance events/ consistency without burnout
Former high-performers returning after injury or life changes
New athletes who want to do it right from the beginning
How it works
Fit Call (15–20 min). Make sure we’re a match and define one tangible 6–8 week outcome.
Onboarding Sprint (7 days). Zones, constraints, calendar, baseline test, fuel plan.
Weekly Adapt Loop. Plan → execute → review → adjust. Consistency compounds.
How you’ll feel
Imagine feeling more confident, energized, and balanced – not just on race day, but in every aspect of your life. Our coaching ensures you’re prepared to overcome obstacles both in sport and daily challenges.
Athlete Stories
From casual cyclist to TT State Champion
“Flo is a fantastic coach and provides the best feedback and recommendations” — Jess C.
From new to triathlon to IRONMAN Kona Finisher within 2 years
“The empathy, personal contact, and support I received went above and beyond what I’d expect from any coach!” — Sierra A.
From injuries & DNF to Ultra Trail Finisher & consistent 60 mile week runner
“Besides his own sport scientific knowledge, Flo understands how to deal with his athletes especially on a human level” — Robert W.
Standard Coaching — $350/mo Most Popular
- 1× call/week (20–30 min)
- Plan updated weekly to your real calendar
- Responses within 24h (Mon–Fri)
- Fueling playbook + TrainingPeaks Premium
- 30-day “feel in control” guarantee
Unlimited Coaching — $500/mo Limited: 10 athletes
- Up to 2 calls/week (or 1 longer deep-dive)
- Same-day adjustments (Mon–Sat; race weeks Sun)
- Responses within 4h + priority WhatsApp
- Two performance-test blocks/season
- Heat, recovery & nutrition strategy
Just want a plan without coaching? View Plans →
Our Plans:
BOOK YOUR FREE CONSULTATION.
Let’s make sure we are a match. I want to help you find the right option for you.
We assess your goals and lay out a realistic path towards them.
FAQs
How often do we communicate?
I want to talk at least once a week on the phone or FaceTime with you. I’m available daily and will answer to text messages and comments on training platforms.
How often do I get a plan?
I like to write plans on a weekly basis. If you wish to plan ahead more than a week than that’s fine too. I just want to make sure the training plan really fits your needs. We always talk about the big picture as well so will always know what’s ahead.
What training platform do you use?
I like to use TrainingPeaks because I’m able to extract all your training data into our software that helps me to deeply analyze your performance. I’m always open to new platforms and idea. Happy to talk!
How often should I do a performance test?
Depending on your goals and circumstances we might do 2-4 tests a year. They don’t have to be in a lab. We developed a free performance bike test that you can even if you are not coached by us.
Are you certified?
Yes! I' have official USA Triathlon credentials as well as the certificates from all the platforms I use. I constantly learn more and develop myself as a coach. 20 years of performance sport experience with my own body, 15 years of coaching and a 6 year education at the olympic training center help to put the puzzle together.
Do you do in person coaching?
I mostly coach online but am happy to work with my athletes on training camps or race accommodations here in Kona.