Private coaching that fits real life and gets results.
Your plan adapts weekly to your schedule, physiology, and goals so you get faster without burnout.
Free 15–20 minute fit call. No pressure, just a clear conversation about your goals and whether coaching makes sense.
20 years of experience · Athletes across US & EU · Kona-based · $400/mo
What You Get
Personalized endurance coaching (triathlon, cycling, running, trail) for real people with real schedules.
Built in Kona, delivered worldwide.
What’s included
Weekly 1:1 call + practical adjustments when life or training changes
Individualized plan (zones, strength, and mobility) updated weekly
Nutrition & race-fueling guidance (with testing-driven targets)
Mindset + accountability framework (simple weekly scorecard)
Unlimited async feedback (TrainingPeaks comments + text)
Who it’s for
Busy age-group athletes aiming for PRs, big events, or long-term consistency without burnout
Former high-performers returning after injury or life changes
New athletes who want to do it right from the beginning
How it works
Fit Call (15–20 min). Make sure we’re a match and define one tangible 6–8 week outcome.
Onboarding Sprint (7 days). Zones, constraints, calendar, baseline test, fuel plan.
Weekly Adapt Loop. Plan → execute → review → adjust. Consistency compounds.
Why athletes stay
Premium coaching is not just about getting a plan. It is about having a coach who sees the full picture, helps you adjust early, and keeps your training moving forward when life gets messy.
That means:
clearer decisions
less second-guessing
more consistency
better execution on race day
progress that lasts
Athlete Stories
From casual cyclist to TT State Champion
“Flo is a fantastic coach and provides the best feedback and recommendations” — Jess C.
From new to triathlon to IRONMAN Kona Finisher within 2 years
“The empathy, personal contact, and support I received went above and beyond what I’d expect from any coach!” — Sierra A.
From injuries & DNF to Ultra Trail Finisher & consistent 60 mile week runner
“Besides his own sport scientific knowledge, Flo understands how to deal with his athletes especially on a human level” — Robert W.
Your plan, rebuilt weekly around your actual calendar, recovery, and data — never a template
Weekly 1:1 call (20–30 min) plus unlimited async feedback in TrainingPeaks
Testing, zones, and progression managed for you — including WKO5-level analysis of your physiology
Fueling and race-execution guidance, from daily training to race morning
Responses within 24 hours, Mon–Fri
TrainingPeaks Premium included
Coaching — $400/month
Fewer than 35 athletes. 12-week minimum. Built by hand every week.
Private — $600/month
For athletes in a big build who want me closer. Everything in Coaching, plus: same-day responses, race-week support (pacing plan, taper management, day-before call), quarterly deep-dive performance review, and priority access to Kona camp dates.
Proof over promises.
Full stories, real numbers, athletes who said yes.
The engineer whose body wouldn't follow the model: Six winters that used to end his season. Then a 1,150 km win.
Three kids, a career, and 150-kilometer weeks: The ceiling wasn't endurance. It was structure.
The submarine instructor building into a contender: A 1:15 half marathon on the road to Ironman Japan.
Book a Free Coaching Fit Call
Tell me a bit about your goals, sport, and current situation. If it feels like a strong fit, I’ll send the next step and we’ll talk through what coaching would look like.
We make sure coaching is the right fit for your goals, schedule, and budget.
We look at where you are now and what a realistic next step would be.
You leave with clarity, even if coaching is not the right option right now.
Free 15–20 minute fit call. No pressure just a clear conversation about your goals and whether coaching makes sense.
Want a more hands-on experience?
For select athletes, I also offer private Performance Intensives in Kona or at your location. These are built for athletes who want focused in-person work on technique, execution, testing, strategy, and race preparation.
Real athletes. Real schedules. Real growth.
“Flo is a fantastic coach and provides the best feedback and recommendations. He truly knows his stuff and will create a highly personalized training plan around your schedule and provide feedback on every workout. Since starting his training plan, I have progressed so much and feel stronger and more confident. I really enjoyed his scientific approach to training and would highly recommend him to anyone at any level! He also provides the best nutrition advice. I have learned so much from him!”
Jess Chen - From casual cyclist to TT State Champion
“Super tailored program with an incredibly accessible coach. The empathy, personal contact, and support I received went above and beyond what I’d expect from any coach!”
Sierra Avery - From new to triathlon to IRONMAN Kona Finisher within 2 years
“I have been training with Flo for some time now and can only report positive things. Besides his own sport scientific knowledge, Flo understands how to deal with his athletes especially on a human level. Week after week, despite my stressful work and family life, he manages to integrate the training and balance everything. I can recommend Kona Endurance without hesitation.”
Robert Wortmann - From injuries & DNF to Ultra Trail Finisher & consistent 60 mile week runner
Proof over promises.
Full stories, real numbers, athletes who said yes.
The engineer whose body wouldn't follow the model: Six winters that used to end his season. Then a 1,150 km win.
Three kids, a career, and 150-kilometer weeks: The ceiling wasn't endurance. It was structure.
The submarine instructor building into a contender: A 1:15 half marathon on the road to Ironman Japan.
FAQs
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Most athletes and I talk once per week by phone or FaceTime. You also get ongoing feedback through TrainingPeaks and direct messaging between calls.
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I usually build and adjust training week by week so it fits your real schedule, recovery, and progress while still keeping the bigger picture clear.
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TrainingPeaks is the main platform because it allows strong structure, clear communication, and deeper performance analysis. If you use something else, we can talk about what makes the most sense.
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That depends on your goals, training phase, and schedule. For many athletes, 2 to 4 performance checks per year is enough. They do not always need to happen in a lab.
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Yes. I hold official USA Triathlon credentials and continue to develop as a coach through ongoing education, hands-on experience, and years of working with endurance athletes across different levels and disciplines.
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Yes. For select athletes, I also offer private camps in Kona or at your location.